Web Marketing and Studies
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Abbottabad 22010

How to Design a Website?

Creating a website is the demand of the present time as the trend is growing rapidly and every business concern is interested in running its business online through its website. Designing a website is not an easy task as it is considered because there is much more than its appearance. Here’s how to design a good website:
First and foremost thing is to meet the requirements of the customers related to your business. Do an extensive research and visit other websites of the same business. Just formatting is not enough. Every product has a specific color that depicts it.
When you are planning for the design of your site, build a sitemap that is a prototyping model and includes all the material and web pages.

You have to dig into depth the demands of users either it is for information, entertainment or sales purpose; it should reflect the cause of concern at first sight to leave a good impression upon the customers. For example, an educational website will be different from the one related to e-commerce, real estate, etc.
Be particular while selecting a template for your website. You can work on layers and edit it from time to time. The header, footer, layout, navigation links, content and the most of these all the main body has a significant importance. If you are going to design your website for selling a product, include the images of the best samples.

Next important things are the UI (User Interface), title, logo and slogan that represent your unique identity and copyrights. Observe the market trends deeply and make it meaningful such like that a person who visits it just as a bird’s eye view becomes eager to develop interest and stay on your web pages.
While choosing the color, font, size, border, etc. in the CSS (Cascading Style Sheet), keep the uniformity in your sight and do not rush anything with the other. The content of your website should be rich, but avoid using lengthy paragraphs. Divide it into smaller paragraphs, use bullets or numbering where required.
You website should be designed in such a way that it is compatible with all the browsers because your client can open it in google chrome, Mozilla Firefox or explorer, etc. It must be eye catching for people across the globe. Testing your website after complete design is also necessary. Check that all the links and tabs are running and active.
Once you are done with your website, it does not mean that its design is prepared for a long period of time. You have to change it looking at the market conditions and to attract the targeted audience. Apart from design, you are required to change the content of your website as well.
Now you are in a position to bring your site forth on the web and get a domain name. The customer’s feedback will guide you what to add or change onward.

How to promote a website?
In this developed era, the competition of online business through websites is growing very fast and you have to put your efforts to promote your website and make a place in the field of online marketing concerns. Let us discuss some useful and wonderful ways of how to promote a website in an efficient manner:

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What is a Domain Name?
A domain name is a distinct name of a website or other online resources that depicts the main objective of a company. It is a unique identifying name and cannot be allotted to any other website. A domain name is same as the logo and slogan of a company that cannot be copied and all rights are reserved by the website owner. It is chosen after analyzing the complete marketing strategy and business motive. That’s why it is a major source of your goodwill if selected according to the trends of the targeted visitors.

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What is Web Hosting?
When you create a website and want to grant access to all the users worldwide via an internet connection, you need to upload it on the web server and get a web hosting service.There are several companies that have space on their own web server or the leased one for uploading your website and they will charge you a specific amount against their service.

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