Web Marketing and Studies
to Design a Website?.
Creating a website is the demand of the present
time as the trend is growing rapidly and every
business concern is interested in running its
business online through its website. Designing
a website is not an easy task as it is considered
because there is much more than its appearance.
Here’s how to design a good website: First and
foremost thing is to meet the requirements of
the customers related to your business. Do an
extensive research and visit other websites of
the same business. Just formatting is not enough.
Every product has a specific color that depicts
it. When you are planning for the design of your
site, build a sitemap that is a prototyping model
and includes all the material and web pages. You
have to dig into depth the demands of users either
it is for information, entertainment or sales
purpose; it should reflect the cause of concern
at first sight to leave a good impression upon
the customers. For example, an educational website
will be different from the one related to e-commerce,
real estate, etc .
is a Domain Name?
A domain name is a distinct name of a website
or other online resources that depicts the main
objective of a company. It is a unique identifying
name and cannot be allotted to any other website.
A domain name is same as the logo and slogan of
a company that cannot be copied and all rights
are reserved by the website owner. It is chosen
after analyzing the complete marketing strategy
and business motive. That’s why it is a major
source of your goodwill if selected according
to the trends of the targeted visitors. It needs
proper registration process through the internet
and after getting a domain name, your visitors
can access to your online platform. You are given
an email with the same initials of this domain
name of your website so that the customers can
contact you and ask you relevant questions. As
an example, say the domain name of your website
is www. website.com, then the email account of
your staff will contain the extension of …..@website.com.
is Web Hosting?
When you create a website and want to grant access
to all the users worldwide via an internet connection,
you need to upload it on the web server and get
a web hosting service. There are several companies
that have space on their own web server or the
leased one for uploading your website and they
will charge you a specific amount against their
service. Some of the companies provide free web
hosting service. When it is done, the visitors
will be able to view your website any time they
want. This is because it is operating 24 hours
a day and 7 days a week across the globe through
internet. For your personal website, the web hosting
will almost be free, but for the business concerns,
it becomes costly. Data Centre Space and internet
connection is given by the web hosts to the other
servers present in the range of their data center
as well. It is named as Collocation.
to promote a website?
In this developed era, the competition of online
business through websites is growing very fast
and you have to put your efforts to promote your
website and make a place in the field of online
marketing concerns. Let us discuss some useful
and wonderful ways of how to promote a website
in an efficient manner: If your website has a
rich content and you submit article directories
in various sections, you will definitely get a
high traffic. It is the most important tool to
attract people towards your site. It also gives
you back links. Same as you can be successful
in getting a number of visitors by submitting
business directories. It is a wonderful technique
to establish back links. You can post an ad of
your website on different kinds of online platforms
free of cost. If your classified ad is impressive,
it gives you unexpected results for the promotion
of your website.